Gosend Redesign

Project Summary

Gojek undertook a redesign of the GoSend product to improve its user-friendliness, which required a comprehensive approach to motion design. This involved aligning the motion with Gojek's brand guidelines while also defining new behaviors for various components within the app.

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I played a key role in this process by creating animations for a range of interactions. This included developing micro-animations designed to attract user attention and enhance engagement, animating edit interactions to make them intuitive and responsive, and designing smooth transitions between different screens and states.

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My work encompassed end-to-end animation flows that guided users through their interactions, helping to establish a clear sense of orientation within the app. I also defined the motion language for GoSend, ensuring that animations were not only visually appealing but also consistent and functional. Additionally, I outlined the interactive behaviors of various UI components, contributing to a cohesive and streamlined user experience across the redesigned product.